Stand in front of the television camera, face a journalist’s microphone, and even the most professional CEO is likely to start sweating and hyperventilating. Public speaking is an enormous platform for developing one’s reputation and demonstrating leadership skills. On the other hand, the public media interview can also be a source of a serious mistake. Therefore, the best strategy is to approach it carefully and stay focused. The good news is that the ability to stay cool under pressure is a skill that can be acquired easily with some practice. Here are the tips that will enable anyone to conduct a successful media interview.
Preparation is a Key to Success
Research the Journalist and the News Outlet
Never go to an interview without a prior understanding of what you are going to talk about. Research the journalist and their previous articles to get a clear picture of their style of work and the interests of the target audience.
Prepare for the Worst Questions
Imagine the worst-case scenario and prepare for difficult situations in advance. Write down those hard questions that you would expect the journalist to ask and think of answers. Knowing the right answers helps to avoid unnecessary stress.
Create Key Messages
Identify a few critical points of discussion that should be addressed during the media interview. Write them down to refer to later and make sure that you communicate your core messages effectively throughout the discussion.
During the Interview
Take Control of Your Breathing
It is easy to forget what to say under pressure and panic. However, controlled deep breaths are an effective way to reduce your stress levels immediately. Take a couple of breaths before the media discussion begins.
Control Your Body Language
Physical gestures speak louder than words and convey a lot about a person’s professionalism and level of comfort with the situation. Keep your shoulders relaxed and sit upright; look straight into the camera to show authority.
Keep Focusing on the Main Messages
Even the most skilled journalist may try to divert you from the subject and force to say something inappropriate. Listen respectfully, but do not give in. Bring the conversation back to your initial topic.
Answering Difficult Questions
Bridging: How to Use Transition Words
When asked a challenging question, use bridging. After answering briefly and appropriately, you should transition to your main topic using appropriate words like “What is more important to pay attention to is…”
Avoid Parroting
The interviewer can ask some question based on a wrong statement or assumption. Never agree with negative statements. Instead, rephrase the question to reflect facts correctly.
Know When to Defer
Sometimes, the journalist may ask you about something that you do not know. In this case, do not make assumptions on the record. Simply admit your ignorance and promise to get back after checking the necessary information.
Practicing Makes the Perfect Pitch
To become comfortable in front of cameras, you should practice and even consider media training in Melbourne. Find a close colleague who is willing to play the role of a journalist. Let them ask you the hardest questions that they can come up with.
By practicing saying your main messages, you get better and better. With a careful preparation and control over your breathing, you will definitely succeed.